- May 26, 2024
- Posted by: admin
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Digital marketing is the term used to describe the use of online channels to promote and sell products or services. It covers a broad range of activities, from websites to social media to mobile apps.
It’s the type of marketing that occurs on the screens of your customers’ devices and it sits at the heart of most customer interactions today – even if those conversations are in person or via phone. Digital marketing includes social media, email and search engine optimization.
It’s almost as if the new rules are being applied to the digital world. It’s not only about platforms and channels but also about concepts that are timeless in the digital age (the importance of humanisation, content as the most valuable asset, and so on) and shiny tech that was once thought to be the future but has now become mainstream (augmented reality, voice search, data-driven marketing).
Connecting with your customers on a scale via their preferred digital platforms is essential to provide experiences that meet their requirements from building relationships to driving sales. Digital marketing is important for all businesses. You can still reach your audience with the right strategy, even if have a substantial budget. To help you begin we’ve compiled our top strategies that are designed to help you develop an effective digital marketing strategy, whatever your budget.